Abstract
Medical and research professionals who discuss clinical trials and research studies with potential participants face an often daunting challenge, particularly when recruiting from minority and underserved populations. This study reports on findings from a focus group study of 63 research coordinators, study nurses, professional recruiters, and other professionals in Indianapolis, IN and Miami, FL who work to recruit from minority and underserved populations. These professionals discussed the importance of creating a sense of connection with potential participants as part of the recruitment and retention process. Building a relationship, however fleeting, involved a number of concrete behaviors, including listening to personal information, expressing empathy, and then providing reciprocal self-disclosures; having repeated contact, usually by working in the same environment over an extended period of time; demonstrating respect through politeness and the use of honorifics; going the extra mile for participants; offering flexibility in scheduling follow-up appointments; and creating a sense of personal and community trust by being truthful. The implications of these findings for clinical trial and research study accrual are discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 95-101 |
| Number of pages | 7 |
| Journal | Journal of Health Communication |
| Volume | 22 |
| Issue number | 2 |
| DOIs | |
| State | Published - Feb 1 2017 |
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ASJC Scopus subject areas
- Health(social science)
- Communication
- Public Health, Environmental and Occupational Health
- Library and Information Sciences
Cite this
“You Need to Be a Good Listener” : Recruiters’ Use of Relational Communication Behaviors to Enhance Clinical Trial and Research Study Accrual. / Morgan, Susan; Occa, Aurora; Potter, JoNell E; Mouton, Ashton; Peter, Megan E.
In: Journal of Health Communication, Vol. 22, No. 2, 01.02.2017, p. 95-101.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - “You Need to Be a Good Listener”
T2 - Recruiters’ Use of Relational Communication Behaviors to Enhance Clinical Trial and Research Study Accrual
AU - Morgan, Susan
AU - Occa, Aurora
AU - Potter, JoNell E
AU - Mouton, Ashton
AU - Peter, Megan E.
PY - 2017/2/1
Y1 - 2017/2/1
N2 - Medical and research professionals who discuss clinical trials and research studies with potential participants face an often daunting challenge, particularly when recruiting from minority and underserved populations. This study reports on findings from a focus group study of 63 research coordinators, study nurses, professional recruiters, and other professionals in Indianapolis, IN and Miami, FL who work to recruit from minority and underserved populations. These professionals discussed the importance of creating a sense of connection with potential participants as part of the recruitment and retention process. Building a relationship, however fleeting, involved a number of concrete behaviors, including listening to personal information, expressing empathy, and then providing reciprocal self-disclosures; having repeated contact, usually by working in the same environment over an extended period of time; demonstrating respect through politeness and the use of honorifics; going the extra mile for participants; offering flexibility in scheduling follow-up appointments; and creating a sense of personal and community trust by being truthful. The implications of these findings for clinical trial and research study accrual are discussed.
AB - Medical and research professionals who discuss clinical trials and research studies with potential participants face an often daunting challenge, particularly when recruiting from minority and underserved populations. This study reports on findings from a focus group study of 63 research coordinators, study nurses, professional recruiters, and other professionals in Indianapolis, IN and Miami, FL who work to recruit from minority and underserved populations. These professionals discussed the importance of creating a sense of connection with potential participants as part of the recruitment and retention process. Building a relationship, however fleeting, involved a number of concrete behaviors, including listening to personal information, expressing empathy, and then providing reciprocal self-disclosures; having repeated contact, usually by working in the same environment over an extended period of time; demonstrating respect through politeness and the use of honorifics; going the extra mile for participants; offering flexibility in scheduling follow-up appointments; and creating a sense of personal and community trust by being truthful. The implications of these findings for clinical trial and research study accrual are discussed.
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U2 - 10.1080/10810730.2016.1256356
DO - 10.1080/10810730.2016.1256356
M3 - Article
VL - 22
SP - 95
EP - 101
JO - Journal of Health Communication
JF - Journal of Health Communication
SN - 1081-0730
IS - 2
ER -