Work or fun? How task construal and completion influence regulatory behavior

Juliano Laran, Chris Janiszewski

Research output: Contribution to journalArticle

54 Citations (Scopus)

Abstract

Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.

Original languageEnglish (US)
Pages (from-to)967-983
Number of pages17
JournalJournal of Consumer Research
Volume37
Issue number6
DOIs
StatePublished - Apr 2011

Fingerprint

self-control
Completion
Fun
Construal
Self-control
Individual Differences
Contextual Factors
Individual differences
Contextual factors

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Work or fun? How task construal and completion influence regulatory behavior. / Laran, Juliano; Janiszewski, Chris.

In: Journal of Consumer Research, Vol. 37, No. 6, 04.2011, p. 967-983.

Research output: Contribution to journalArticle

@article{e1513316b8a441e58996658c355ab070,
title = "Work or fun? How task construal and completion influence regulatory behavior",
abstract = "Volitional behaviors can be construed as {"}work{"} (extrinsically motivated) or as {"}fun{"} (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.",
author = "Juliano Laran and Chris Janiszewski",
year = "2011",
month = "4",
doi = "10.1086/656576",
language = "English (US)",
volume = "37",
pages = "967--983",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "6",

}

TY - JOUR

T1 - Work or fun? How task construal and completion influence regulatory behavior

AU - Laran, Juliano

AU - Janiszewski, Chris

PY - 2011/4

Y1 - 2011/4

N2 - Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.

AB - Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.

UR - http://www.scopus.com/inward/record.url?scp=79952860575&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=79952860575&partnerID=8YFLogxK

U2 - 10.1086/656576

DO - 10.1086/656576

M3 - Article

AN - SCOPUS:79952860575

VL - 37

SP - 967

EP - 983

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 6

ER -