Abstract
Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 967-983 |
| Number of pages | 17 |
| Journal | Journal of Consumer Research |
| Volume | 37 |
| Issue number | 6 |
| DOIs | |
| State | Published - Apr 2011 |
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ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
Cite this
Work or fun? How task construal and completion influence regulatory behavior. / Laran, Juliano; Janiszewski, Chris.
In: Journal of Consumer Research, Vol. 37, No. 6, 04.2011, p. 967-983.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Work or fun? How task construal and completion influence regulatory behavior
AU - Laran, Juliano
AU - Janiszewski, Chris
PY - 2011/4
Y1 - 2011/4
N2 - Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.
AB - Volitional behaviors can be construed as "work" (extrinsically motivated) or as "fun" (intrinsically motivated). When volitional behaviors are construed as an obligationto work, completing the behavior depletes a consumer, and subsequent self-control becomes more difficult. When volitional behaviors are construed as an opportunity to have fun, completing the behavior vitalizes a consumer, and subsequent selfcontrol becomes easier. Six studies show how individual differences and contextual factors influence the construal of a task, the motivation for completing it, and subsequent regulatory behavior.
UR - http://www.scopus.com/inward/record.url?scp=79952860575&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79952860575&partnerID=8YFLogxK
U2 - 10.1086/656576
DO - 10.1086/656576
M3 - Article
AN - SCOPUS:79952860575
VL - 37
SP - 967
EP - 983
JO - Journal of Consumer Research
JF - Journal of Consumer Research
SN - 0093-5301
IS - 6
ER -