Why consumers rebel against slogans

Juliano Laran, Amy N. Dalton, Eduardo B. Andrade

Research output: Contribution to journalComment/debatepeer-review

3 Scopus citations
Original languageEnglish (US)
JournalHarvard Business Review
Volume89
Issue number11
StatePublished - Nov 1 2011

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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