Which levers boost ROI?

Margeaux Cvar, John A. Quelch

Research output: Contribution to journalComment/debate

Original languageEnglish (US)
Pages (from-to)21-22
Number of pages2
JournalHarvard Business Review
Volume85
Issue number6
StatePublished - Jun 1 2007

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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