Which levers boost ROI?

Margeaux Cvar, John Quelch

Research output: Contribution to journalComment/debate

Original languageEnglish (US)
Pages (from-to)21-22
Number of pages2
JournalHarvard Business Review
Volume85
Issue number6
StatePublished - Jun 1 2007
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Business and International Management
  • Management of Technology and Innovation
  • Strategy and Management
  • Economics and Econometrics

Cite this

Which levers boost ROI? / Cvar, Margeaux; Quelch, John.

In: Harvard Business Review, Vol. 85, No. 6, 01.06.2007, p. 21-22.

Research output: Contribution to journalComment/debate

Cvar, M & Quelch, J 2007, 'Which levers boost ROI?', Harvard Business Review, vol. 85, no. 6, pp. 21-22.
Cvar, Margeaux ; Quelch, John. / Which levers boost ROI?. In: Harvard Business Review. 2007 ; Vol. 85, No. 6. pp. 21-22.
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