When controversy sparks Buzz-and when it doesn't

Jonah Berger, Zoey Chen

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish (US)
JournalHarvard Business Review
Issue numberAPR
StatePublished - 2014

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Electric sparks

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

When controversy sparks Buzz-and when it doesn't. / Berger, Jonah; Chen, Zoey.

In: Harvard Business Review, No. APR, 2014.

Research output: Contribution to journalArticle

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