What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action

Jo Yun Li, Joon Kyoung Kim, Holly Overton, Nandini Bhalla, Nanlan Zhang, Minhee Choi, Won Ki Moon

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and cognitive reactions toward organizations’ environmental CSR efforts. Theoretical and practical implications for strategic communicators are discussed.

Original languageEnglish (US)
Pages (from-to)214-232
Number of pages19
JournalInternational Journal of Strategic Communication
Volume13
Issue number3
DOIs
StatePublished - May 27 2019

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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