Vocal fry may undermine the success of young women in the labor market

Rindy C. Anderson, Casey A. Klofstad, William J. Mayew, Mohan Venkatachalam

Research output: Contribution to journalArticlepeer-review

46 Scopus citations


Vocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample of American adults we find that vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable. The negative perceptions of vocal fry are stronger for female voices relative to male voices. These results suggest that young American females should avoid using vocal fry speech in order to maximize labor market opportunities.

Original languageEnglish (US)
Article numbere97506
JournalPloS one
Issue number5
StatePublished - May 28 2014
Externally publishedYes

ASJC Scopus subject areas

  • Biochemistry, Genetics and Molecular Biology(all)
  • Agricultural and Biological Sciences(all)
  • General


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