Using a Content Analysis to Examine the Gendering of Sports Newspaper Personnel and Their Coverage

Paul M. Pedersen, Warren A. Whisenant, Ray G. Schneider

Research output: Contribution to journalArticle

31 Scopus citations

Abstract

The purpose of this study was to determine if the coverage given to female and male interscholastic athletics was a function of the gender of the individuals who make up newspaper sports departments. The degree to which males controlled and dominated the newspaper coverage of interscholastic sports was also assessed. The study revealed, from the examination of 1792 articles and 827 photographs, that the newspaper media was clearly the domain of males who made up 91.4% of the reporters, 78.6% of the photographers, 100% of the executive sports editors, and 91.3% of the high school sports editors. The study further determined that there was no association between the gender of the newspaper personnel and the amount of coverage given to female and male interscholastic athletics. Female and male reporters, photographers, and editors were found equally responsible for the under-represented coverage of girls' interscholastic athletics.

Original languageEnglish (US)
Pages (from-to)376-393
Number of pages18
JournalJournal of Sport Management
Volume17
Issue number4
DOIs
StatePublished - Oct 2003
Externally publishedYes

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Orthopedics and Sports Medicine
  • Physical Therapy, Sports Therapy and Rehabilitation
  • Organizational Behavior and Human Resource Management

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