This study examined the relationship between Trinidadian high school students' exposure to U.S. television programming and cultivation indicators. Television viewing was related to liberal social values concerning relationships, family, and authority. It was not related to cultural knowledge and estimations of Americans' material wealth. The findings raise questions about the assumed linear relationship between television viewing and cultivation. Long-standing questions pertaining to reliability in cultivation analysis were also addressed.
ASJC Scopus subject areas
- Social Sciences (miscellaneous)