TY - JOUR
T1 - Understanding Consumer Animosity in the Politicized Global Market
T2 - From the Perspective of Young Transnational Consumers
AU - Yang, Qinghua
AU - Snell, Katy
AU - Tsai, Wanhsiu
PY - 2015/5/27
Y1 - 2015/5/27
N2 - ABSTRACT: Contextualized in the recent territorial dispute between Japan and China, this research examines consumer animosity from the perspective of transnational Chinese consumers. This study provides a multidimensional model of animosity and tests an integrative model that links cultural identification, antecedents (i.e., patriotism, nationalism, and internationalism), and moderators of consumer animosity (i.e., perceived symbolism and perceived threat). Transnational Chinese consumers’ cultural identification was found to significantly influence the mechanisms underlying their animosity against Japanese products.
AB - ABSTRACT: Contextualized in the recent territorial dispute between Japan and China, this research examines consumer animosity from the perspective of transnational Chinese consumers. This study provides a multidimensional model of animosity and tests an integrative model that links cultural identification, antecedents (i.e., patriotism, nationalism, and internationalism), and moderators of consumer animosity (i.e., perceived symbolism and perceived threat). Transnational Chinese consumers’ cultural identification was found to significantly influence the mechanisms underlying their animosity against Japanese products.
KW - acculturation
KW - China
KW - Consumer animosity
KW - consumer ethnocentrism
KW - Japan
UR - http://www.scopus.com/inward/record.url?scp=84929571843&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84929571843&partnerID=8YFLogxK
U2 - 10.1080/08961530.2014.987418
DO - 10.1080/08961530.2014.987418
M3 - Article
AN - SCOPUS:84929571843
VL - 27
SP - 220
EP - 236
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
SN - 0896-1530
IS - 3
ER -