Understanding Consumer Animosity in the Politicized Global Market: From the Perspective of Young Transnational Consumers

Qinghua Yang; Katy Snell; Wanhsiu Sunny Tsai

doi:10.1080/08961530.2014.987418

Understanding Consumer Animosity in the Politicized Global Market: From the Perspective of Young Transnational Consumers

Qinghua Yang, Katy Snell, Wanhsiu Sunny Tsai

Strategic Communication

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

ABSTRACT: Contextualized in the recent territorial dispute between Japan and China, this research examines consumer animosity from the perspective of transnational Chinese consumers. This study provides a multidimensional model of animosity and tests an integrative model that links cultural identification, antecedents (i.e., patriotism, nationalism, and internationalism), and moderators of consumer animosity (i.e., perceived symbolism and perceived threat). Transnational Chinese consumers’ cultural identification was found to significantly influence the mechanisms underlying their animosity against Japanese products.

Original language	English (US)
Pages (from-to)	220-236
Number of pages	17
Journal	Journal of International Consumer Marketing
Volume	27
Issue number	3
DOIs	https://doi.org/10.1080/08961530.2014.987418
State	Published - May 27 2015

Keywords

China
Consumer animosity
Japan
acculturation
consumer ethnocentrism

ASJC Scopus subject areas

Management Information Systems
Marketing

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10.1080/08961530.2014.987418

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title = "Understanding Consumer Animosity in the Politicized Global Market: From the Perspective of Young Transnational Consumers",

abstract = "ABSTRACT: Contextualized in the recent territorial dispute between Japan and China, this research examines consumer animosity from the perspective of transnational Chinese consumers. This study provides a multidimensional model of animosity and tests an integrative model that links cultural identification, antecedents (i.e., patriotism, nationalism, and internationalism), and moderators of consumer animosity (i.e., perceived symbolism and perceived threat). Transnational Chinese consumers{\textquoteright} cultural identification was found to significantly influence the mechanisms underlying their animosity against Japanese products.",

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N2 - ABSTRACT: Contextualized in the recent territorial dispute between Japan and China, this research examines consumer animosity from the perspective of transnational Chinese consumers. This study provides a multidimensional model of animosity and tests an integrative model that links cultural identification, antecedents (i.e., patriotism, nationalism, and internationalism), and moderators of consumer animosity (i.e., perceived symbolism and perceived threat). Transnational Chinese consumers’ cultural identification was found to significantly influence the mechanisms underlying their animosity against Japanese products.

AB - ABSTRACT: Contextualized in the recent territorial dispute between Japan and China, this research examines consumer animosity from the perspective of transnational Chinese consumers. This study provides a multidimensional model of animosity and tests an integrative model that links cultural identification, antecedents (i.e., patriotism, nationalism, and internationalism), and moderators of consumer animosity (i.e., perceived symbolism and perceived threat). Transnational Chinese consumers’ cultural identification was found to significantly influence the mechanisms underlying their animosity against Japanese products.

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KW - Japan

KW - acculturation

KW - consumer ethnocentrism

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Understanding Consumer Animosity in the Politicized Global Market: From the Perspective of Young Transnational Consumers

Abstract

Keywords

ASJC Scopus subject areas

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