Two-way communication based on quantitative research and measurement

Don W. Stacks, Marcia L. Watson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

9 Scopus citations

Original language	English (US)
Title of host publication	The Future of Excellence in Public Relations and Communication Management
Subtitle of host publication	Challenges for the Next Generation
Publisher	Lawrence Erlbaum Associates, Publishers
Pages	67-83
Number of pages	17
ISBN (Print)	1410613968, 9781410613967
DOIs	https://doi.org/10.4324/9781410613967
State	Published - Jun 27 2006

ASJC Scopus subject areas

@inbook{7f8f90a3b5714b01a4b791c666eedb03,

title = "Two-way communication based on quantitative research and measurement",

author = "Stacks, {Don W.} and Watson, {Marcia L.}",

year = "2006",

month = jun,

day = "27",

doi = "10.4324/9781410613967",

language = "English (US)",

isbn = "1410613968",

pages = "67--83",

booktitle = "The Future of Excellence in Public Relations and Communication Management",

publisher = "Lawrence Erlbaum Associates, Publishers",

}

TY - CHAP

T1 - Two-way communication based on quantitative research and measurement

AU - Stacks, Don W.

AU - Watson, Marcia L.

PY - 2006/6/27

Y1 - 2006/6/27

UR - http://www.scopus.com/inward/record.url?scp=84862507177&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84862507177&partnerID=8YFLogxK

U2 - 10.4324/9781410613967

DO - 10.4324/9781410613967

M3 - Chapter

AN - SCOPUS:84862507177

SN - 1410613968

SN - 9781410613967

SP - 67

EP - 83

BT - The Future of Excellence in Public Relations and Communication Management

PB - Lawrence Erlbaum Associates, Publishers

ER -