Two-way communication based on quantitative research and measurement

Don W. Stacks, Marcia L. Watson

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Future of Excellence in Public Relations and Communication Management
Subtitle of host publicationChallenges for the Next Generation
PublisherLawrence Erlbaum Associates, Publishers
Pages67-83
Number of pages17
ISBN (Print)1410613968, 9781410613967
DOIs
StatePublished - Jun 27 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Stacks, D. W., & Watson, M. L. (2006). Two-way communication based on quantitative research and measurement. In The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (pp. 67-83). Lawrence Erlbaum Associates, Publishers. https://doi.org/10.4324/9781410613967