| Original language | English (US) |
|---|---|
| Title of host publication | The Future of Excellence in Public Relations and Communication Management |
| Subtitle of host publication | Challenges for the Next Generation |
| Publisher | Lawrence Erlbaum Associates, Publishers |
| Pages | 67-83 |
| Number of pages | 17 |
| ISBN (Print) | 1410613968, 9781410613967 |
| DOIs | |
| State | Published - Jun 27 2006 |
ASJC Scopus subject areas
- Business, Management and Accounting(all)
- Economics, Econometrics and Finance(all)
Cite this
Stacks, D. W., & Watson, M. L. (2006). Two-way communication based on quantitative research and measurement. In The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (pp. 67-83). Lawrence Erlbaum Associates, Publishers. https://doi.org/10.4324/9781410613967