Travel-tourism public relations: One step forward, two steps back?

Don W. Stacks, Tina Bobe Carroll

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


An opinion piece from two of the field's leading authorities, this article looks at the value of public relations, as it relates to marketing and advertising, to the travel-tourism industries. It looks at the industry through several public relations principles that serve to manage public perceptions and attract media attention.

Original languageEnglish (US)
Pages (from-to)3-8
Number of pages6
JournalJournal of Hospitality and Leisure Marketing
Issue number1-2
StatePublished - Jun 30 2005


  • Public relations
  • Tourism
  • Travel

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing


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