Travel-tourism public relations: One step forward, two steps back?

Don Stacks, Tina Bobe Carroll

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

An opinion piece from two of the field's leading authorities, this article looks at the value of public relations, as it relates to marketing and advertising, to the travel-tourism industries. It looks at the industry through several public relations principles that serve to manage public perceptions and attract media attention.

Original languageEnglish (US)
Pages (from-to)3-8
Number of pages6
JournalJournal of Hospitality and Leisure Marketing
Volume12
Issue number1-2
DOIs
StatePublished - Jun 30 2005

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Public relations
Marketing
tourism
industry
marketing
Industry
public relations
travel
Tourism
opinion
public
Authority
Tourism industry
Public perception

Keywords

  • Public relations
  • Tourism
  • Travel

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

Cite this

Travel-tourism public relations : One step forward, two steps back? / Stacks, Don; Carroll, Tina Bobe.

In: Journal of Hospitality and Leisure Marketing, Vol. 12, No. 1-2, 30.06.2005, p. 3-8.

Research output: Contribution to journalArticle

Stacks, Don ; Carroll, Tina Bobe. / Travel-tourism public relations : One step forward, two steps back?. In: Journal of Hospitality and Leisure Marketing. 2005 ; Vol. 12, No. 1-2. pp. 3-8.
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