Travel-tourism public relations: One step forward, two steps back?

Don W. Stacks, Tina Bobe Carroll

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

An opinion piece from two of the field's leading authorities, this article looks at the value of public relations, as it relates to marketing and advertising, to the travel-tourism industries. It looks at the industry through several public relations principles that serve to manage public perceptions and attract media attention.

Original languageEnglish (US)
Pages (from-to)3-8
Number of pages6
JournalJournal of Hospitality and Leisure Marketing
Volume12
Issue number1-2
DOIs
StatePublished - Jun 30 2005

Keywords

  • Public relations
  • Tourism
  • Travel

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

Fingerprint Dive into the research topics of 'Travel-tourism public relations: One step forward, two steps back?'. Together they form a unique fingerprint.

  • Cite this