Towards personalized services and products

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Our focus herein is on personalized services and products - by developing an effective taxonomy for the simultaneous and real-time management of supply and demand chains. More specifically, the taxonomy is developed in terms of its underpinning components and its research foci. Interestingly, our taxonomic approach highlights a very critical research area at which both supply and demand are flexible, thus manageable. Simultaneous management of supply and demand chains sets' the stage for mass personalization which is concerned with meeting the needs of an individualized customer market. Simultaneous and real-time management of supply and demand chains, in turn, set the stage for real-time mass personalization. The benefits of real-time mass personalization can not be over-stated as products and services become indistinguishable and are coproduced in real-time, resulting in an overwhelming competitive economic advantage.

Original languageEnglish (US)
Title of host publication2006 IEEE International Conference on Systems, Man and Cybernetics
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages3011-3016
Number of pages6
ISBN (Print)1424401003, 9781424401000
DOIs
StatePublished - Jan 1 2006
Event2006 IEEE International Conference on Systems, Man and Cybernetics - Taipei, Taiwan, Province of China
Duration: Oct 8 2006Oct 11 2006

Publication series

NameConference Proceedings - IEEE International Conference on Systems, Man and Cybernetics
Volume4
ISSN (Print)1062-922X

Other

Other2006 IEEE International Conference on Systems, Man and Cybernetics
CountryTaiwan, Province of China
CityTaipei
Period10/8/0610/11/06

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Keywords

  • Decision technology
  • Demand chain
  • Information technology
  • Personalization
  • Products
  • Real-time management
  • Services
  • Supply chain
  • Taxonomy
  • Value chain

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Tien, J. M. (2006). Towards personalized services and products. In 2006 IEEE International Conference on Systems, Man and Cybernetics (pp. 3011-3016). [4274341] (Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics; Vol. 4). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICSMC.2006.384577