To know us is to love us: The public relations campaign to sell a 'Business-tourist-friendly' Miami

Donn James Tilson, Don W. Stacks

Research output: Contribution to journalArticle

33 Scopus citations

Abstract

The corporate public relations campaign of the Miami, Florida, business community and tourism industry to counter negative perceptions of key publics and pro-actively promote a positive image of Miami is explored. The study reviews data from a period of about 10 years from the travel industry, crime statistics, and other public data regarding perceptions of Miami, as well as the public relations campaigns conducted to counter its image. In particular, the study explores and critiques past, present, and planned organizational strategies and responses. Donn Tilson (Ph.D., University of Stirling, Scotland, 1994) is assistant professor and Don W. Stacks (Ph.D., University of Florida, 1978) is professor and director of the advertising and public relations program, School of Communication, University of Miami, Coral Gables, FL 33124.

Original languageEnglish (US)
Pages (from-to)95-115
Number of pages21
JournalPublic Relations Review
Volume23
Issue number2
DOIs
StatePublished - Jan 1 1997

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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