To know us is to love us: The public relations campaign to sell a 'Business-tourist-friendly' Miami

Donn James Tilson, Don Stacks

Research output: Contribution to journalArticle

32 Citations (Scopus)

Abstract

The corporate public relations campaign of the Miami, Florida, business community and tourism industry to counter negative perceptions of key publics and pro-actively promote a positive image of Miami is explored. The study reviews data from a period of about 10 years from the travel industry, crime statistics, and other public data regarding perceptions of Miami, as well as the public relations campaigns conducted to counter its image. In particular, the study explores and critiques past, present, and planned organizational strategies and responses. Donn Tilson (Ph.D., University of Stirling, Scotland, 1994) is assistant professor and Don W. Stacks (Ph.D., University of Florida, 1978) is professor and director of the advertising and public relations program, School of Communication, University of Miami, Coral Gables, FL 33124.

Original languageEnglish (US)
Pages (from-to)95-115
Number of pages21
JournalPublic Relations Review
Volume23
Issue number2
StatePublished - Jun 1997
Externally publishedYes

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Public relations
love
tourist
university teacher
campaign
industry
assistant
director
Industry
Crime
Tourism
travel
statistics
offense
Marketing
communication
present
Statistics
school
community

ASJC Scopus subject areas

  • Marketing

Cite this

To know us is to love us : The public relations campaign to sell a 'Business-tourist-friendly' Miami. / Tilson, Donn James; Stacks, Don.

In: Public Relations Review, Vol. 23, No. 2, 06.1997, p. 95-115.

Research output: Contribution to journalArticle

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