Thinking quantitatively

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter introduces the reader to the way that social scientists think about the world around them. It focuses on how communication researchers employ and use numbers as assigned values to variables and how these variables influence each other in relation to communication outcomes. The chapter begins by looking at six unscientific sources of knowledge and follows that with five ways that science adds to our body of knowledge about communication and communication effects. It then demonstrates how quantitative communication tests its theoretical predications. Finally, the chapter discusses the concept of variance and its importance in statistical analysis for quantitative research.

Original languageEnglish (US)
Title of host publicationAn Integrated Approach to Communication Theory and Research, Third Edition
PublisherTaylor and Francis
Pages33-42
Number of pages10
ISBN (Electronic)9781351358712
ISBN (Print)9781138561441
DOIs
StatePublished - Jan 1 2019

Fingerprint

communication
quantitative research
social scientist
statistical analysis
Communication
science
knowledge
Values
Statistical Analysis
Reader
Five Ways

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Beatty, M. (2019). Thinking quantitatively. In An Integrated Approach to Communication Theory and Research, Third Edition (pp. 33-42). Taylor and Francis. https://doi.org/10.4324/9780203710753-4

Thinking quantitatively. / Beatty, Michael.

An Integrated Approach to Communication Theory and Research, Third Edition. Taylor and Francis, 2019. p. 33-42.

Research output: Chapter in Book/Report/Conference proceedingChapter

Beatty, M 2019, Thinking quantitatively. in An Integrated Approach to Communication Theory and Research, Third Edition. Taylor and Francis, pp. 33-42. https://doi.org/10.4324/9780203710753-4
Beatty M. Thinking quantitatively. In An Integrated Approach to Communication Theory and Research, Third Edition. Taylor and Francis. 2019. p. 33-42 https://doi.org/10.4324/9780203710753-4
Beatty, Michael. / Thinking quantitatively. An Integrated Approach to Communication Theory and Research, Third Edition. Taylor and Francis, 2019. pp. 33-42
@inbook{5f946e8da8984d729ac45c130a53597c,
title = "Thinking quantitatively",
abstract = "This chapter introduces the reader to the way that social scientists think about the world around them. It focuses on how communication researchers employ and use numbers as assigned values to variables and how these variables influence each other in relation to communication outcomes. The chapter begins by looking at six unscientific sources of knowledge and follows that with five ways that science adds to our body of knowledge about communication and communication effects. It then demonstrates how quantitative communication tests its theoretical predications. Finally, the chapter discusses the concept of variance and its importance in statistical analysis for quantitative research.",
author = "Michael Beatty",
year = "2019",
month = "1",
day = "1",
doi = "10.4324/9780203710753-4",
language = "English (US)",
isbn = "9781138561441",
pages = "33--42",
booktitle = "An Integrated Approach to Communication Theory and Research, Third Edition",
publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Thinking quantitatively

AU - Beatty, Michael

PY - 2019/1/1

Y1 - 2019/1/1

N2 - This chapter introduces the reader to the way that social scientists think about the world around them. It focuses on how communication researchers employ and use numbers as assigned values to variables and how these variables influence each other in relation to communication outcomes. The chapter begins by looking at six unscientific sources of knowledge and follows that with five ways that science adds to our body of knowledge about communication and communication effects. It then demonstrates how quantitative communication tests its theoretical predications. Finally, the chapter discusses the concept of variance and its importance in statistical analysis for quantitative research.

AB - This chapter introduces the reader to the way that social scientists think about the world around them. It focuses on how communication researchers employ and use numbers as assigned values to variables and how these variables influence each other in relation to communication outcomes. The chapter begins by looking at six unscientific sources of knowledge and follows that with five ways that science adds to our body of knowledge about communication and communication effects. It then demonstrates how quantitative communication tests its theoretical predications. Finally, the chapter discusses the concept of variance and its importance in statistical analysis for quantitative research.

UR - http://www.scopus.com/inward/record.url?scp=84951010925&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84951010925&partnerID=8YFLogxK

U2 - 10.4324/9780203710753-4

DO - 10.4324/9780203710753-4

M3 - Chapter

SN - 9781138561441

SP - 33

EP - 42

BT - An Integrated Approach to Communication Theory and Research, Third Edition

PB - Taylor and Francis

ER -