Abstract
The authors identify and examine the effect of space-To-product ratio on consumer response; very generally, consumers perceive products as more valuable when more space is devoted to their display. In both lab and field studies, the authors find that this phenomenon influences total sales, purchase likelihood, and even perceived product experience (taste perceptions). More interstitial space increases perceptions of individual products as more aesthetically pleasing and the store as more prestigious. The authors find these effects across a variety of product categories and rule out a number of competing alternative explanations that are based on perceptions of product popularity, scarcity, assortment search difficulty, and messiness.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 665-681 |
| Number of pages | 17 |
| Journal | Journal of Marketing Research |
| Volume | 53 |
| Issue number | 5 |
| DOIs | |
| State | Published - Oct 1 2016 |
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Keywords
- Aesthetics
- Environmental cues
- In-store decision making
- Interstitial space
- Retailing
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
Cite this
The space-to-product ratio effect : How interstitial space influences product aesthetic appeal, store perceptions, and product preference. / Sevilla, Julio; Townsend, Claudia.
In: Journal of Marketing Research, Vol. 53, No. 5, 01.10.2016, p. 665-681.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The space-to-product ratio effect
T2 - How interstitial space influences product aesthetic appeal, store perceptions, and product preference
AU - Sevilla, Julio
AU - Townsend, Claudia
PY - 2016/10/1
Y1 - 2016/10/1
N2 - The authors identify and examine the effect of space-To-product ratio on consumer response; very generally, consumers perceive products as more valuable when more space is devoted to their display. In both lab and field studies, the authors find that this phenomenon influences total sales, purchase likelihood, and even perceived product experience (taste perceptions). More interstitial space increases perceptions of individual products as more aesthetically pleasing and the store as more prestigious. The authors find these effects across a variety of product categories and rule out a number of competing alternative explanations that are based on perceptions of product popularity, scarcity, assortment search difficulty, and messiness.
AB - The authors identify and examine the effect of space-To-product ratio on consumer response; very generally, consumers perceive products as more valuable when more space is devoted to their display. In both lab and field studies, the authors find that this phenomenon influences total sales, purchase likelihood, and even perceived product experience (taste perceptions). More interstitial space increases perceptions of individual products as more aesthetically pleasing and the store as more prestigious. The authors find these effects across a variety of product categories and rule out a number of competing alternative explanations that are based on perceptions of product popularity, scarcity, assortment search difficulty, and messiness.
KW - Aesthetics
KW - Environmental cues
KW - In-store decision making
KW - Interstitial space
KW - Retailing
UR - http://www.scopus.com/inward/record.url?scp=84995904502&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84995904502&partnerID=8YFLogxK
U2 - 10.1509/jmr.13.0601
DO - 10.1509/jmr.13.0601
M3 - Article
VL - 53
SP - 665
EP - 681
JO - Journal of Marketing Research
JF - Journal of Marketing Research
SN - 0022-2437
IS - 5
ER -