The shifting sands of competitive advantage

William B. Werther, Jeffrey Kerr

Research output: Contribution to journalArticle

17 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)11-17
Number of pages7
JournalBusiness Horizons
Volume38
Issue number3
DOIs
StatePublished - Jan 1 1995

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Competitive advantage

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

The shifting sands of competitive advantage. / Werther, William B.; Kerr, Jeffrey.

In: Business Horizons, Vol. 38, No. 3, 01.01.1995, p. 11-17.

Research output: Contribution to journalArticle

Werther, William B. ; Kerr, Jeffrey. / The shifting sands of competitive advantage. In: Business Horizons. 1995 ; Vol. 38, No. 3. pp. 11-17.
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