The shifting sands of competitive advantage

William B. Werther, Jeffrey L. Kerr

Research output: Contribution to journalArticlepeer-review

17 Scopus citations
Original languageEnglish (US)
Pages (from-to)11-17
Number of pages7
JournalBusiness Horizons
Volume38
Issue number3
DOIs
StatePublished - 1995

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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