The role of service recovery in HMO satisfaction: In an effort to increase customer satisfaction and retention, HMOs look at service recovery

Dan Sarel; Howard Marmorstein

The role of service recovery in HMO satisfaction: In an effort to increase customer satisfaction and retention, HMOs look at service recovery

Marketing

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	7-12
Number of pages	6
Journal	Marketing health services
Volume	19
Issue number	1
State	Published - Mar 1 1999

ASJC Scopus subject areas

Health Policy
Marketing

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title = "The role of service recovery in HMO satisfaction: In an effort to increase customer satisfaction and retention, HMOs look at service recovery",

author = "Dan Sarel and Howard Marmorstein",

year = "1999",

month = mar,

day = "1",

language = "English (US)",

volume = "19",

pages = "7--12",

journal = "Journal of Health Care Marketing",

issn = "1094-1304",

publisher = "American Marketing Association",

number = "1",

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