The role of service recovery in HMO satisfaction: In an effort to increase customer satisfaction and retention, HMOs look at service recovery

Dan Sarel, Howard Marmorstein

Research output: Contribution to journalReview articlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)7-12
Number of pages6
JournalMarketing health services
Issue number1
StatePublished - Mar 1999

ASJC Scopus subject areas

  • Health Policy
  • Marketing

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