The role of attributions in customer satisfaction: A reexamination

Michael Tsiros, Vikas Mittal, William T. Ross

Research output: Contribution to journalArticlepeer-review

151 Scopus citations


We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointly determine the valence component, and stability determines the expectancy component of the satisfaction evaluation. This is consistent with the three-way interaction among stability, responsibility, and disconfirmation that we also find. These results clarify past studies and provide new insights about the relationship among the constructs.

Original languageEnglish (US)
Pages (from-to)476-483
Number of pages8
JournalJournal of Consumer Research
Issue number2
StatePublished - Sep 1 2004

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing


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