| Original language | English (US) |
|---|---|
| Pages (from-to) | 22-23 |
| Number of pages | 2 |
| Journal | Harvard Business Review |
| Volume | 81 |
| Issue number | 8 SPEC. ISS. |
| State | Published - Aug 1 2003 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting(all)
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation
Cite this
Quelch, J. (2003). The Return of the Global Brand. Harvard Business Review, 81(8 SPEC. ISS.), 22-23.