The Return of the Global Brand

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{2375c7bf4156443e8129e1394bd9ff72,

title = "The Return of the Global Brand",

author = "John Quelch",

year = "2003",

month = aug,

day = "1",

language = "English (US)",

volume = "81",

pages = "22--23",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "8 SPEC. ISS.",

}

TY - JOUR

T1 - The Return of the Global Brand

AU - Quelch, John

PY - 2003/8/1

Y1 - 2003/8/1

UR - http://www.scopus.com/inward/record.url?scp=1642397432&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=1642397432&partnerID=8YFLogxK

M3 - Review article

AN - SCOPUS:1642397432

VL - 81

SP - 22

EP - 23

JO - Harvard Business Review

JF - Harvard Business Review

SN - 0017-8012

IS - 8 SPEC. ISS.

ER -