The Return of the Global Brand

Research output: Contribution to journalReview article

24 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)22-23
Number of pages2
JournalHarvard Business Review
Volume81
Issue number8 SPEC. ISS.
StatePublished - Aug 1 2003
Externally publishedYes

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Global brands

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

The Return of the Global Brand. / Quelch, John.

In: Harvard Business Review, Vol. 81, No. 8 SPEC. ISS., 01.08.2003, p. 22-23.

Research output: Contribution to journalReview article

Quelch, J 2003, 'The Return of the Global Brand', Harvard Business Review, vol. 81, no. 8 SPEC. ISS., pp. 22-23.
Quelch, John. / The Return of the Global Brand. In: Harvard Business Review. 2003 ; Vol. 81, No. 8 SPEC. ISS. pp. 22-23.
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