The Return of the Global Brand

Research output: Contribution to journalReview article

24 Scopus citations
Original languageEnglish (US)
Pages (from-to)22-23
Number of pages2
JournalHarvard Business Review
Volume81
Issue number8 SPEC. ISS.
StatePublished - Aug 1 2003
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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