| Original language | English (US) |
|---|---|
| Pages (from-to) | 22-23 |
| Number of pages | 2 |
| Journal | Harvard Business Review |
| Volume | 81 |
| Issue number | 8 SPEC. ISS. |
| State | Published - Aug 1 2003 |
| Externally published | Yes |
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Global brands
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Management of Technology and Innovation
- Strategy and Management
- Business, Management and Accounting(all)
Cite this
Quelch, J. (2003). The Return of the Global Brand. Harvard Business Review, 81(8 SPEC. ISS.), 22-23.
The Return of the Global Brand. / Quelch, John.
In: Harvard Business Review, Vol. 81, No. 8 SPEC. ISS., 01.08.2003, p. 22-23.Research output: Contribution to journal › Review article
Quelch, J 2003, 'The Return of the Global Brand', Harvard Business Review, vol. 81, no. 8 SPEC. ISS., pp. 22-23.
Quelch J. The Return of the Global Brand. Harvard Business Review. 2003 Aug 1;81(8 SPEC. ISS.):22-23.
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