The readability of marketing journals: Are award-winning articles better written?

Alan G. Sawyer; Juliano Laran; Jun Xu

doi:10.1509/jmkg.72.1.108

The readability of marketing journals: Are award-winning articles better written?

Alan G. Sawyer, Juliano Laran, Jun Xu

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

Abstract

This is a study of the readability of articles in four marketing journals: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, and Journal of Public Policy & Marketing. For each journal, the authors compare articles that have won an award with articles that have not. The authors find that award-winning articles are more readable, as measured by indexes focusing on sentence and word length, than nonwinning articles. The authors also identify and analyze other characteristics of more readable journal articles and discuss the importance of good writing.

Original language	English (US)
Pages (from-to)	108-117
Number of pages	10
Journal	Journal of Marketing
Volume	72
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.72.1.108
State	Published - Jan 2008
Externally published	Yes

Keywords

Award-winning articles
Marketing journals
Path analysis
Readability

ASJC Scopus subject areas

Business and International Management
Marketing

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The readability of marketing journals: Are award-winning articles better written?

Abstract

Keywords

ASJC Scopus subject areas

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