The power of eWOM: A re-examination of online student evaluations of their professors

Cong Li, Xiuli Wang

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Over the past few years, a number of studies have examined the impact of the Rate My Professors (RMP) website ( on higher education. The focal area of examination is whether students' evaluations of their professors on RMP are valid. The current study attempts to push the RMP discussions to a deeper level through two studies. Study 1 illustrates that students rely on the valence of review information on RMP to make their course selection decisions without considering its validity. Study 2 shows that students' decision-making process tends to be biased as a result of review information available. The results of both studies suggest it is necessary for institutions to test new teaching evaluation models online.

Original languageEnglish (US)
Pages (from-to)1350-1357
Number of pages8
JournalComputers in Human Behavior
Issue number4
StatePublished - Mar 15 2013


  • Ease-of-retrieval effect
  • Electronic word-of-mouth
  • Online student evaluations
  • RMP
  • eWOM

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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