The power of eWOM: A re-examination of online student evaluations of their professors

Cong Li, Xiuli Wang

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Over the past few years, a number of studies have examined the impact of the Rate My Professors (RMP) website (RateMyProfessors.com) on higher education. The focal area of examination is whether students' evaluations of their professors on RMP are valid. The current study attempts to push the RMP discussions to a deeper level through two studies. Study 1 illustrates that students rely on the valence of review information on RMP to make their course selection decisions without considering its validity. Study 2 shows that students' decision-making process tends to be biased as a result of review information available. The results of both studies suggest it is necessary for institutions to test new teaching evaluation models online.

Original languageEnglish (US)
Pages (from-to)1350-1357
Number of pages8
JournalComputers in Human Behavior
Volume29
Issue number4
DOIs
StatePublished - 2013

Fingerprint

Students
Websites
Decision Making
Teaching
Education
Decision making
Power (Psychology)
Evaluation
Web Sites
Decision-making Process
Model Evaluation
Valence

Keywords

  • Ease-of-retrieval effect
  • Electronic word-of-mouth
  • eWOM
  • Online student evaluations
  • RateMyProfessors.com
  • RMP

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Psychology(all)
  • Arts and Humanities (miscellaneous)

Cite this

The power of eWOM : A re-examination of online student evaluations of their professors. / Li, Cong; Wang, Xiuli.

In: Computers in Human Behavior, Vol. 29, No. 4, 2013, p. 1350-1357.

Research output: Contribution to journalArticle

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