The power of eWOM: A re-examination of online student evaluations of their professors

Cong Li, Xiuli Wang

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Abstract

Over the past few years, a number of studies have examined the impact of the Rate My Professors (RMP) website (RateMyProfessors.com) on higher education. The focal area of examination is whether students' evaluations of their professors on RMP are valid. The current study attempts to push the RMP discussions to a deeper level through two studies. Study 1 illustrates that students rely on the valence of review information on RMP to make their course selection decisions without considering its validity. Study 2 shows that students' decision-making process tends to be biased as a result of review information available. The results of both studies suggest it is necessary for institutions to test new teaching evaluation models online.

Original languageEnglish (US)
Pages (from-to)1350-1357
Number of pages8
JournalComputers in Human Behavior
Volume29
Issue number4
DOIs
StatePublished - Mar 15 2013

Keywords

  • Ease-of-retrieval effect
  • Electronic word-of-mouth
  • Online student evaluations
  • RMP
  • RateMyProfessors.com
  • eWOM

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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