The placebo effect in marketing

Sometimes you just have to want it to work

Caglar Irmak, Lauren G. Block, Gavan J. Fitzsimons

Research output: Contribution to journalArticle

37 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)406-409
Number of pages4
JournalJournal of Marketing Research
Volume42
Issue number4
DOIs
StatePublished - Nov 2005
Externally publishedYes

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Marketing

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

The placebo effect in marketing : Sometimes you just have to want it to work. / Irmak, Caglar; Block, Lauren G.; Fitzsimons, Gavan J.

In: Journal of Marketing Research, Vol. 42, No. 4, 11.2005, p. 406-409.

Research output: Contribution to journalArticle

Irmak, Caglar ; Block, Lauren G. ; Fitzsimons, Gavan J. / The placebo effect in marketing : Sometimes you just have to want it to work. In: Journal of Marketing Research. 2005 ; Vol. 42, No. 4. pp. 406-409.
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