The placebo effect in marketing: Sometimes you just have to want it to work

Caglar Irmak, Lauren G. Block, Gavan J. Fitzsimons

Research output: Contribution to journalReview article

42 Scopus citations
Original languageEnglish (US)
Pages (from-to)406-409
Number of pages4
JournalJournal of Marketing Research
Volume42
Issue number4
DOIs
StatePublished - Nov 1 2005
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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