The multinational corporation as a multilingual community: Language and organization in a global context

Yadong Luo, Oded Shenkar

Research output: Contribution to journalArticle

156 Scopus citations

Abstract

This paper develops a framework for analyzing the multinational corporation (MNC) as a multilingual community in which parent functional language and subunit functional languages are concurrently used and recursively linked through an intra-corporate communication network. The unit, breadth and intensity of an MNC's language system are designed to apply global strategies within the context of evolving environmental and organizational realities. To the extent that language design is the product of deliberate choice, we suggest that headquarters functional language is determined by the MNC's international strategy, organizational structure, and transnationality, while subunit functional language is designed in accordance with organizational form, strategic role, and expatriate deployment. Aligning language systems with organizational strategy and dynamics improves MNC communication, coordination, and knowledge-sharing.

Original languageEnglish (US)
Pages (from-to)321-339
Number of pages19
JournalJournal of International Business Studies
Volume37
Issue number3
DOIs
StatePublished - May 1 2006

Keywords

  • Global strategy
  • Language design
  • Multilingual system

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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