The mass marketing of luxury

Jose Luis Nueno, John A. Quelch

Research output: Contribution to journalArticlepeer-review

263 Scopus citations
Original languageEnglish (US)
Pages (from-to)61-68
Number of pages8
JournalBusiness Horizons
Volume41
Issue number6
DOIs
StatePublished - 1998
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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