The mass marketing of luxury

Jose Luis Nueno, John Quelch

Research output: Contribution to journalArticle

221 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)61-68
Number of pages8
JournalBusiness Horizons
Volume41
Issue number6
StatePublished - Nov 1 1998
Externally publishedYes

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Marketing
Luxury

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

The mass marketing of luxury. / Nueno, Jose Luis; Quelch, John.

In: Business Horizons, Vol. 41, No. 6, 01.11.1998, p. 61-68.

Research output: Contribution to journalArticle

Nueno, JL & Quelch, J 1998, 'The mass marketing of luxury', Business Horizons, vol. 41, no. 6, pp. 61-68.
Nueno JL, Quelch J. The mass marketing of luxury. Business Horizons. 1998 Nov 1;41(6):61-68.
Nueno, Jose Luis ; Quelch, John. / The mass marketing of luxury. In: Business Horizons. 1998 ; Vol. 41, No. 6. pp. 61-68.
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