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The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
Zifei Fay Chen, Cheng Hong,
Cong Li
Strategic Communication
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peer-review
12
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Business & Economics
Electronic Word-of-mouth
Valence
Social Media
Corporate Social Responsibility
Professional Communication
Product Quality
Communication Strategies
Corporate Communications
Corporate Reputation
Empirical Evidence
Purchase Intention
Theoretical Framework
Obligation
Expertise
Experiment
Social Sciences
social media
corporate social responsibility
electronics
corporate communication
product quality
reputation
purchase
obligation
expertise
experiment
communication
methodology
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Engineering & Materials Science
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