The internationalization speed of e-commerce companies: An empirical analysis

Yadong Luo, John Hongxin Zhao, Jianjun Du

Research output: Contribution to journalArticlepeer-review

60 Scopus citations


Purpose - This study aims to explain the internationalization speed of e-commerce companies (ECCs). Design/methodology/approach - Based on the archive data of the American ECCs, the study used multiple regression analysis to estimate the influences of a number of micro- and macro-factors. Findings - The results show that the speedy foreign market entry by ECCs was positively influenced by top management team's international experience, and innovative and marketing capabilities. Research limitations/implications - The study did not deal with the entry mode of ECCs inviting more future research efforts in this direction. Additionally, as established MNEs have integrated e-commerce into existing business, future research can be devoted to examine the impact of this integration on the internationalization of firms. Originality/value - Extant literature has addressed the internationalization of ECCs with a focus on the level of internationalization. This study contributes to the current literature by extending research on globalization of ECCs and incorporating both micro- and macro-level factors affecting the speed of international expansion.

Original languageEnglish (US)
Pages (from-to)693-709
Number of pages17
JournalInternational Marketing Review
Issue number6
StatePublished - Nov 28 2005


  • Electronic commerce
  • Globalization
  • Market entry
  • United States of America

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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