The inherent primacy of aesthetic attribute processing

Claudia Townsend, Sanjay Sood

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Psychology of Design: Creating Consumer Appeal
PublisherTaylor and Francis Inc.
Pages207-217
Number of pages11
ISBN (Print)9781317502098, 9780765647597
StatePublished - Jul 24 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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