The inherent primacy of aesthetic attribute processing

Claudia Townsend, Sanjay Sood

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Psychology of Design: Creating Consumer Appeal
PublisherTaylor and Francis Inc.
Pages207-217
Number of pages11
ISBN (Print)9781317502098, 9780765647597
StatePublished - Jul 24 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Townsend, C., & Sood, S. (2015). The inherent primacy of aesthetic attribute processing. In The Psychology of Design: Creating Consumer Appeal (pp. 207-217). Taylor and Francis Inc..