Abstract
Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 120-141 |
| Number of pages | 22 |
| Journal | Journal of Marketing |
| Volume | 66 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 2002 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Business and International Management
- Marketing
- Economics and Econometrics
Cite this
The influence of multiple store environment cues on perceived merchandise value and patronage intentions. / Baker, Julie; Parasuraman, Ananthanarayanan; Grewal, Dhruv; Voss, Glenn B.
In: Journal of Marketing, Vol. 66, No. 2, 04.2002, p. 120-141.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - The influence of multiple store environment cues on perceived merchandise value and patronage intentions
AU - Baker, Julie
AU - Parasuraman, Ananthanarayanan
AU - Grewal, Dhruv
AU - Voss, Glenn B.
PY - 2002/4
Y1 - 2002/4
N2 - Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.
AB - Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.
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U2 - 10.1509/jmkg.66.2.120.18470
DO - 10.1509/jmkg.66.2.120.18470
M3 - Article
AN - SCOPUS:0036004608
VL - 66
SP - 120
EP - 141
JO - Journal of Marketing
JF - Journal of Marketing
SN - 0022-2429
IS - 2
ER -