The influence of multiple store environment cues on perceived merchandise value and patronage intentions

Julie Baker, Ananthanarayanan Parasuraman, Dhruv Grewal, Glenn B. Voss

Research output: Contribution to journalArticle

985 Citations (Scopus)

Abstract

Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.

Original languageEnglish (US)
Pages (from-to)120-141
Number of pages22
JournalJournal of Marketing
Volume66
Issue number2
DOIs
StatePublished - Apr 2002
Externally publishedYes

Fingerprint

Patronage
Store environment
Perceived value
Store choice
Shopping experience
Costs
Choice models
Agenda
Store patronage
Decision criteria

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this

The influence of multiple store environment cues on perceived merchandise value and patronage intentions. / Baker, Julie; Parasuraman, Ananthanarayanan; Grewal, Dhruv; Voss, Glenn B.

In: Journal of Marketing, Vol. 66, No. 2, 04.2002, p. 120-141.

Research output: Contribution to journalArticle

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