The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication

Yeunjae Lee, Jarim Kim

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: This study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors. Design/methodology/approach: An online survey was conducted with 417 full-time employees working in various industries in the United States. Findings: The results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication. Originality/value: This study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.

Original languageEnglish (US)
Pages (from-to)261-278
Number of pages18
JournalLeadership and Organization Development Journal
Volume43
Issue number2
DOIs
StatePublished - Mar 15 2022
Externally publishedYes

Keywords

  • CEO leadership
  • Internal communication
  • Organizational commitment
  • Scouting behavior
  • Symmetrical communication

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management

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