The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances

Rajiv Mehta, Trina Larsen, Bert Rosenbloom, Joseph Ganitsky

Research output: Contribution to journalArticlepeer-review

56 Scopus citations

Fingerprint

Dive into the research topics of 'The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances'. Together they form a unique fingerprint.

Business & Economics