The immediate and sustained effects of message discrepancy on attitude change in a field setting

Michael Beatty, Ron G. Springhorn

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)9-13
Number of pages5
JournalJournal of Applied Communication Research
Volume5
Issue number1
DOIs
StatePublished - Apr 1 1977
Externally publishedYes

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attitude change
Attitude Change

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication

Cite this

The immediate and sustained effects of message discrepancy on attitude change in a field setting. / Beatty, Michael; Springhorn, Ron G.

In: Journal of Applied Communication Research, Vol. 5, No. 1, 01.04.1977, p. 9-13.

Research output: Contribution to journalArticle

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