The immediate and sustained effects of message discrepancy on attitude change in a field setting

Michael Beatty, Ron G. Springhorn

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)9-13
Number of pages5
JournalJournal of Applied Communication Research
Issue number1
StatePublished - Apr 1 1977
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

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