Our Technical Entrepreneurship program began with an NCIIA grant in 1999. Our students have completed about 30 E-Team projects, a few with Advanced E-Team NCIIA grants. According to the NCIIA guidelines the most desirable outcome of an E-Team project is a start-up business, or a license to an operating firm. These objectives have frustrated everyone as virtually every project came to an abrupt end. This experience has raised two questions: 1. Why even very promising projects never reach commercialization? 2. Are the goals appropriate and desirable? We present certain barriers toward commercialization and propose alternate goals to enrich the experience of each participant.