The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

Shun Yin Lam, Jeongwen Chiang, A. Parasuraman

Research output: Contribution to journalArticle

58 Scopus citations

Abstract

We develop hypotheses about the effects of the dimensions (innovativeness, optimism, discomfort, and insecurity) of technology readiness on two key stages of Internet acceptance, adoption, and usage of different Internet-based activities, and test them through a two-stage model using U.S. consumer survey data. The findings show that these dimensions have significant enduring effects on the two stages at varying levels of perceived risk.

Original languageEnglish (US)
Pages (from-to)19-39
Number of pages21
JournalJournal of Interactive Marketing
Volume22
Issue number4
DOIs
StatePublished - Jan 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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