THE EFFECTS OF INITIAL BELIEF LEVEL ON INOCULATION THEORY AND ITS PROPOSED MECHANISMS

BERT PRYOR, THOMAS M. STEINFATT

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

McGuire's inoculation theory employs an analogy to predict the effectiveness of defenses in inducing resistance to persuasion. In discussing this analogy, McGuire states that it is necessary to use beliefs which have not been attacked previously. Many studies have used inoculation theory to predict resistance with beliefs which have been attacked. We argue that McGuire is incorrect in his interpretation of the analogy and discuss an experimental test of different defenses' effectiveness over three belief levels.

Original languageEnglish (US)
Pages (from-to)217-230
Number of pages14
JournalHuman Communication Research
Volume4
Issue number3
DOIs
StatePublished - Mar 1978

ASJC Scopus subject areas

  • Communication
  • Developmental and Educational Psychology
  • Anthropology
  • Linguistics and Language

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