The effects of ad-context congruency on responses to advertising in blogs: Exploring the role of issue involvement

Sigal Segev, Weirui Wang, Juliana Fernandes

Research output: Contribution to journalArticle

18 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)17-36
Number of pages20
JournalInternational Journal of Advertising
Volume33
Issue number1
StatePublished - 2014

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Blogs
weblog
Marketing
Congruency

ASJC Scopus subject areas

  • Marketing
  • Communication

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The effects of ad-context congruency on responses to advertising in blogs : Exploring the role of issue involvement. / Segev, Sigal; Wang, Weirui; Fernandes, Juliana.

In: International Journal of Advertising, Vol. 33, No. 1, 2014, p. 17-36.

Research output: Contribution to journalArticle

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