The effects of ad-context congruency on responses to advertising in blogs: Exploring the role of issue involvement

Sigal Segev, Weirui Wang, Juliana Fernandes

Research output: Contribution to journalArticlepeer-review

31 Scopus citations
Original languageEnglish (US)
Pages (from-to)17-36
Number of pages20
JournalInternational Journal of Advertising
Issue number1
StatePublished - 2014

ASJC Scopus subject areas

  • Communication
  • Marketing

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