The effect of expiration dates and perceived risk on purchasing behavior in grocery store perishable categories

Michael Tsiros, Carrie M. Heilman

Research output: Contribution to journalArticle

150 Scopus citations


In this article, the authors examine consumers' behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.

Original languageEnglish (US)
Pages (from-to)114-129
Number of pages16
JournalJournal of Marketing
Issue number2
StatePublished - Apr 1 2005


ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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