The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects

Juliano Laran, Amy N. Dalton, Eduardo B. Andrade

Research output: Contribution to journalArticlepeer-review

65 Scopus citations

Fingerprint

Dive into the research topics of 'The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects'. Together they form a unique fingerprint.

Arts & Humanities

Social Sciences

Business & Economics