Abstract
This study tests the hypothesis of relative constancy in the United Kingdom, applying regression techniques to a series of consumer mass media expenditures from 1963 to 1989. The analysis confirms a long-term constancy of mass media spending, regardless of variations in disposable personal income and the passage of time. During the entire 27-year period, U.K. consumers spent a relatively stable share of their disposable personal income on mass media. A separate analysis of data from 1980 to 1989 also reveals that they devoted an increasing share of their income to mass media in the last decade, largely because of the introduction of video hardware and software.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-14 |
| Number of pages | 14 |
| Journal | Journal of Media Economics |
| Volume | 7 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 1 1994 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Economics and Econometrics
- Communication
Cite this
Testing the Relative Constancy of Mass Media Expenditures in the United Kingdom. / Dupagne, Michel.
In: Journal of Media Economics, Vol. 7, No. 3, 01.07.1994, p. 1-14.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Testing the Relative Constancy of Mass Media Expenditures in the United Kingdom
AU - Dupagne, Michel
PY - 1994/7/1
Y1 - 1994/7/1
N2 - This study tests the hypothesis of relative constancy in the United Kingdom, applying regression techniques to a series of consumer mass media expenditures from 1963 to 1989. The analysis confirms a long-term constancy of mass media spending, regardless of variations in disposable personal income and the passage of time. During the entire 27-year period, U.K. consumers spent a relatively stable share of their disposable personal income on mass media. A separate analysis of data from 1980 to 1989 also reveals that they devoted an increasing share of their income to mass media in the last decade, largely because of the introduction of video hardware and software.
AB - This study tests the hypothesis of relative constancy in the United Kingdom, applying regression techniques to a series of consumer mass media expenditures from 1963 to 1989. The analysis confirms a long-term constancy of mass media spending, regardless of variations in disposable personal income and the passage of time. During the entire 27-year period, U.K. consumers spent a relatively stable share of their disposable personal income on mass media. A separate analysis of data from 1980 to 1989 also reveals that they devoted an increasing share of their income to mass media in the last decade, largely because of the introduction of video hardware and software.
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U2 - 10.1207/s15327736me0703_1
DO - 10.1207/s15327736me0703_1
M3 - Article
VL - 7
SP - 1
EP - 14
JO - Journal of Media Economics
JF - Journal of Media Economics
SN - 0899-7764
IS - 3
ER -