Technology still matters

Charles L. Colby, A. Parasuraman

Research output: Contribution to journalReview articlepeer-review

34 Scopus citations


In the wake of dot-com collapses and statistics suggesting that household penetration of Internet access has peaked, doomsayers believe the online service model has reached its potential. Two experts in e-service marketing suggest an opposite conclusion - that e-services have considerable potential for growth. They're part of a quiet revolution that has been steadily transforming the services and information sectors and will continue to do so for years to come.

Original languageEnglish (US)
Pages (from-to)28-33
Number of pages6
JournalMarketing Management
Issue number4
StatePublished - Jul 1 2003

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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