Strategies for Innate and Adoptive Exporters: Lessons from Israel's Case

Research output: Contribution to journalArticlepeer-review

68 Scopus citations

Abstract

Successful Israeli innate exporters, established expressly to serve foreign markets, surmount their distinctive challenges with flexible managerial attitudes and practices. Their strategies and key success factors in four competitive scenarios are contrasted with those of other exporters. They provide valuable lessons to both other exporters and nations.

Original languageEnglish (US)
JournalInternational Marketing Review
Volume6
Issue number5
DOIs
StatePublished - May 1989
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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