Speaking up Online: Exploring Hostile Media Perception, Health Behavior, and Other Antecedents of Communication

Robert McKeever, Brooke Weberling McKeever, Jo Yun Li

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

This study explores the influence of hostile media perception (HMP) and other antecedents to mothers' willingness to speak up regarding the issue of breastfeeding, particularly in online environments. An online survey of mothers (N = 455) revealed that mothers are more likely to express opinions about breastfeeding online, and also with friends and family, if they consider media coverage of the issue biased or hostile. In addition, as hypothesized, the personality trait of outspokenness influences mothers' willingness to speak up and mediates the effect of HMP on communication, although there were conditional effects based on mothers' past breastfeeding behaviors. Implications are discussed.

Original languageEnglish (US)
Pages (from-to)812-832
Number of pages21
JournalJournalism and Mass Communication Quarterly
Volume94
Issue number3
DOIs
StatePublished - Sep 1 2017
Externally publishedYes

Keywords

  • health
  • hostile media
  • online
  • survey

ASJC Scopus subject areas

  • Communication

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