Sometimes a Cigar [Magazine] is More Than Just a Cigar [Magazine]

Pro-Smoking Arguments in Cigar Aficionado, 1992-2000

Alan D. DeSantis, Susan Morgan

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Since its first issue in 1992, few periodicals have enjoyed the rapid growth and international popularity of Cigar Aficionado. Although the magazine professes to simply celebrate "the good life and the joys of cigar smoking," we argue that it serves a more insidious function; specifically, the periodical supplies readers with 7 persuasive strategies aimed at rebuking dominant anti-smoking health assertions: (a) the cigars-are-not-cigarettes argument, (b) the life-is-dangerous argument, (c) the health-benefits argument, (d) the moderation argument, (e) the old-smokers argument, (f) the bad-science argument, and (g) the good-science argument. These pro-smoking arguments ultimately serve to relieve the cognitive dissonance associated with the consumption of a potentially deadly product and to maintain a loyal readership, free from guilt or anxiety.

Original languageEnglish (US)
Pages (from-to)457-480
Number of pages24
JournalHealth Communication
Volume15
Issue number4
StatePublished - 2003
Externally publishedYes

Fingerprint

Tobacco Products
magazine
smoking
Smoking
Health
Cognitive Dissonance
cognitive dissonance
Guilt
readership
Insurance Benefits
guilt
science
health
popularity
Anxiety
anxiety
Growth

ASJC Scopus subject areas

  • Communication
  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Health Professions(all)

Cite this

Sometimes a Cigar [Magazine] is More Than Just a Cigar [Magazine] : Pro-Smoking Arguments in Cigar Aficionado, 1992-2000. / DeSantis, Alan D.; Morgan, Susan.

In: Health Communication, Vol. 15, No. 4, 2003, p. 457-480.

Research output: Contribution to journalArticle

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