Social dominance and sexual self-schema as moderators of sexist reactions to female subtypes

Alyssa F. Fowers, Blaine J. Fowers

Research output: Contribution to journalArticlepeer-review

32 Scopus citations


Theoretically, ambivalent sexism maintains gender hierarchy through benevolence toward conforming women but hostility toward nonconforming women. Men have shown ambivalent sexism to sex-typed vignettes describing "chaste" and "promiscuous" women (Sibley and Wilson 2004). This study of 117 Florida male and female undergraduate participants examined whether, benefiting more from gender hierarchy, men respond more extremely. If sexism supports gender hierarchy, social dominance also should moderate ambivalent sexism. Sexual self-schema (detailed, self-confident sexual information-processing) might moderate men's and women's hostility. Supporting ambivalent sexism theory, women's hostility targeted the promiscuous character, but their benevolence targeted the chaste character, with men unexpectedly differentiating less. Social dominance enhanced Hostile Sexism and its differentiating the two female subtypes. Sexual self-schema moderated women's but not men's hostility.

Original languageEnglish (US)
Pages (from-to)468-480
Number of pages13
JournalSex Roles
Issue number7-8
StatePublished - Apr 2010


  • Ambivalent sexism
  • Female subtype
  • Gender differences
  • Sexual self-schema
  • Social dominance

ASJC Scopus subject areas

  • Developmental and Educational Psychology
  • Social Psychology
  • Gender Studies


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