So you want your new product planning to be productive

Leigh Lawton, A. Parasuraman

Research output: Contribution to journalArticle

8 Scopus citations
Original languageEnglish (US)
Pages (from-to)29-34
Number of pages6
JournalBusiness Horizons
Volume23
Issue number6
DOIs
StatePublished - Dec 1980
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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