Similarities and differences between African Americans' and European Americans' attitudes, knowledge, and willingness to communicate about organ donation

Susan E. Morgan, Jenny K. Miller, Lily A. Arasaratnam

Research output: Contribution to journalReview article

75 Scopus citations


While little is known about African Americans' attitudes and knowledge about organ donation, even less is known about how African Americans' attitudes, values, and beliefs affect their behavior and behavioral intentions regarding organ donation; or how African Americans' views are similar to or different from those of European Americans. Adults working 2 sites of a national corporation were randomly selected to complete a survey about organ donation willingness, intention to sign an organ donor card, knowledge and attitudes toward organ donation, and level of altruism. Results indicate that African Americans differ significantly from Whites on several individual attitude and knowledge items. However, the basic relationship between knowledge, attitudes, values, and behaviors regarding organ donation between the 2 groups appears the same. Furthermore, these results indicate that future organ donation promotion campaigns must focus on increasing basic knowledge and countering myths about organ donation for both populations.

Original languageEnglish (US)
Pages (from-to)693-715
Number of pages23
JournalJournal of Applied Social Psychology
Issue number4
StatePublished - Apr 2003


ASJC Scopus subject areas

  • Social Psychology

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