Sharing news with online friends: A study of network homophily, network size, and news type

Ruoyu Sun, Cong Li, Barbara Millet, Khudejah Iqbal Ali, John Petit

Research output: Contribution to journalArticlepeer-review

Abstract

To examine within what kind of social network and with what motivation people tend to share news with their Facebook friends, a 2 (network homophily: high vs. low) × 2 (network size: large vs. small) × 2 (news type: real vs. fake) between-subjects experiment (N = 366) was conducted. The experimental results suggested that network homophily positively influenced news sharing intention, regardless of news type. Furthermore, network size moderated the relationship between network homophily and news sharing intention, but only for real news. Finally, three motivation factors, including socializing, information seeking, and status seeking, were found to be significant mediators to explain this news sharing behavior.

Original languageEnglish (US)
Article number101763
JournalTelematics and Informatics
Volume67
DOIs
StatePublished - Feb 2022

Keywords

  • Fake news
  • Network flow model
  • Network homophily
  • Network size
  • Online news sharing
  • Social network characteristics

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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