TY - JOUR
T1 - Serving customers and consumers effectively in the twenty-first century
T2 - A conceptual framework and overview
AU - Parasuraman, A.
AU - Grewal, Dhruv
PY - 2000/1/1
Y1 - 2000/1/1
N2 - In this article, the authors first propose and discuss a conceptual framework pertaining to the theme of this special issue. This framework portrays "markets" as consisting of "customers" and "consumers," specifies the distinction as well as linkages between the two, and outlines specific components of individual linkages between pairs of entities within markets. Using this framework as a backdrop, the article then provides an overview of the rest of the special issue by discussing how each of the remaining articles relate to the framework and to one another.
AB - In this article, the authors first propose and discuss a conceptual framework pertaining to the theme of this special issue. This framework portrays "markets" as consisting of "customers" and "consumers," specifies the distinction as well as linkages between the two, and outlines specific components of individual linkages between pairs of entities within markets. Using this framework as a backdrop, the article then provides an overview of the rest of the special issue by discussing how each of the remaining articles relate to the framework and to one another.
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U2 - 10.1177/0092070300281001
DO - 10.1177/0092070300281001
M3 - Review article
AN - SCOPUS:23044520351
VL - 28
SP - 9
EP - 16
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
SN - 0092-0703
IS - 1
ER -