Service firms need marketing skills

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml

Research output: Contribution to journalArticle

31 Scopus citations
Original languageEnglish (US)
Pages (from-to)28-31
Number of pages4
JournalBusiness Horizons
Volume26
Issue number6
DOIs
StatePublished - Jan 1 1983
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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