Service firms need marketing skills

A. Parasuraman; Leonard L. Berry; Valarie A. Zeithaml

doi:10.1016/0007-6813(83)90043-5

Service firms need marketing skills

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	28-31
Number of pages	4
Journal	Business Horizons
Volume	26
Issue number	6
DOIs	https://doi.org/10.1016/0007-6813(83)90043-5
State	Published - Jan 1 1983
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

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10.1016/0007-6813(83)90043-5

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@article{424752ca188142a2a88b3bb208d1a30a,

title = "Service firms need marketing skills",

author = "A. Parasuraman and Berry, {Leonard L.} and Zeithaml, {Valarie A.}",

year = "1983",

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doi = "10.1016/0007-6813(83)90043-5",

language = "English (US)",

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pages = "28--31",

journal = "Business Horizons",

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number = "6",

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AU - Zeithaml, Valarie A.

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JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

IS - 6

ER -

Service firms need marketing skills

ASJC Scopus subject areas

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