Service firms need marketing skills

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml

Research output: Contribution to journal › Article

Cite this

@article{424752ca188142a2a88b3bb208d1a30a,

title = "Service firms need marketing skills",

author = "A. Parasuraman and Berry, {Leonard L.} and Zeithaml, {Valarie A.}",

year = "1983",

month = jan,

day = "1",

doi = "10.1016/0007-6813(83)90043-5",

language = "English (US)",

volume = "26",

pages = "28--31",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier Limited",

number = "6",

}

TY - JOUR

T1 - Service firms need marketing skills

AU - Parasuraman, A.

AU - Berry, Leonard L.

AU - Zeithaml, Valarie A.

PY - 1983/1/1

Y1 - 1983/1/1

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U2 - 10.1016/0007-6813(83)90043-5

DO - 10.1016/0007-6813(83)90043-5

M3 - Article

AN - SCOPUS:0010190150

VL - 26

SP - 28

EP - 31

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

IS - 6

ER -