Service firms need marketing skills

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

@article{424752ca188142a2a88b3bb208d1a30a,

title = "Service firms need marketing skills",

author = "A. Parasuraman and Berry, {Leonard L.} and Zeithaml, {Valarie A.}",

year = "1983",

month = jan,

day = "1",

doi = "10.1016/0007-6813(83)90043-5",

language = "English (US)",

volume = "26",

pages = "28--31",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier Limited",

number = "6",

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AU - Berry, Leonard L.

AU - Zeithaml, Valarie A.

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JF - Business Horizons

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