Selling research services to small businesses: Problems and prospects

A. Parasuraman, Stephen W. Mc Daniel

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)9-17
Number of pages9
JournalJournal of Professional Services Marketing
Volume1
Issue number4
DOIs
StatePublished - Aug 6 1986
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

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